Miracles, and what children have to say about them, will be the focus of The United Methodist Church’s national Easter advertising campaign and accompanying local church resources this spring. Running late March through mid-April, the ads are the second phase of the 2017 campaign, “Our Beliefs. Their Words,” which features children sharing about their faith.
“A miracle is an everyday extraordinary. It’s when you find the strength that you didn’t think you had, when you find hope when you thought all was lost. It’s something that happens every day,” said Alisyn, an 11-year-old United Methodist who was interviewed for the campaign.
Jennifer Rodia, chief communications officer at United Methodist Communications, said, “Sometimes as adults we lose sight of the fact that God never leaves our side. And I wish that everybody seeing this campaign could have a glimpse of that again.”
At the conclusion of each advertisement, viewers are encouraged to rediscover miracles in their own lives with the statement, “Children believe in miracles. What would the world be like if we all did? We believe that together, we can make it happen this Easter.”
The ads will run on multiple platforms, including digital and cable television, and will encourage viewers to visit RethinkChurch.org to learn more about the denomination as well as locate a local United Methodist church. Now is the time for all churches to update their Find-A-Church profile with current contact and worship information so that potential visitors can gather details about churches in their zip code. To get started, church leaders should visit the Find-A-Church website, search for their local church, select their church’s profile, scroll to the bottom of the page and click “Update Church Information.”
“The intention for the campaign, and for all of our advertising, is to serve as a point of invitation to everyone who sees the ads, inspiring them to consider exploring and deepening their faith by visiting a local United Methodist church,” said Poonam Patodia, chief marketing officer at United Methodist Communications.
The invitational reach of the ads extends when local churches incorporate the campaign messages in their outreach initiatives. Local churches can utilize a variety of resources that relate to the campaign; orders will be accepted until March 20or until supplies run out. Available resources include:
Additionally, a free suite of resources that feature non-seasonal messaging and denominational branding is available for download in both English and in Spanish. The suite includes postcards, invitation cards, door hangers, worship service imagery and social media assets, all of which can be customized for digital and print use.
“I hope that we can continue to invite people to a place of open hearts, open minds and open doors through these messages and these resources,” said Rodia.
About United Methodist Communications
As the communications agency for The United Methodist Church, United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the globe. Advertising efforts connect seekers with the denomination, helping them to find meaning and a faith community in a local United Methodist church. At RethinkChurch.org, visitors may interact, learn more about the church, and search for involvement opportunities.