2020 Virtual Annual Conference Session: Read wrap-up articles, watch archived AC session & worship services

Online Giving

 

A very practical concern for churches is how closure might affect this specific spiritual discipline. This is a great time to send reminders about all the ways your church can help disciples practice generosity: online giving, gifts by mail, stock donations, legacy gifts, text-to-give, etc. This is an ideal time to underscore that giving is not payment for services rendered. It is a Christian practice; an act of faith and devotion to God. 

 

Samples of online giving platforms:

Articles:

DON'T NEGLECT THE MOST DEPENDABLE METHOD OF FUNDRAISING OUT THERE:

Online giving is attractive in a lot of ways, but it doesn't hold a candle in effectiveness to the most tried-and-true methods of fundraising in the USA -- direct mail.  Organizations raise more funds via direct mail than any other way.  This is true for many reasons, but notable among them is that older persons are more comfortable giving by mail.  Older persons give more, and older persons like giving by mail.

 

Why row against the tide?  During these trying days, your treasurer should send 2 or 3 self-addressed, stamped envelopes to the top givers in your church. You are more likely to get them to mail you a check than you are to convince them to give online. Make it easy for them to give as soon as you can!

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